MAP x HECTAR regenerative agriculture
We were recently invited by HECTAR in France, to supply our Petrichor fragrance as part of an immersive exhibition about modern agriculture and its effects on soil quality.
HECTAR is a pilot farm just outside Paris, a place of social and technological innovation that enables modern sustainable, high-performance approaches to regenerative agriculture.
Bringing together agriculture, entrepreneurship and tech in a unique ecosystem.
HECTAR pilot farm is dedicated to current and future farming, an awareness-raising space to model the economic and social costs of the transition to regenerative agriculture.
